Our Promise

Our 5 key promises

We’re kind to hair and kind to the planet.

1. We only use products that are made with the maximum amount of certified organic ingredients and the minimum amount of chemicals. 

To achieve great color, straightening or curl results you don’t need lots of harsh chemicals that damage the hair. Hair responds best to natural ingredients.

Our higher-performing certified organic products are naturally better and guarantee healthier hair with longer-lasting results.


2. We source our products ethically.

We select our products very carefully which promises to protect the environment, and make as little impact as possible.

We work with ethical suppliers who minimize their environmental impact and pay fair wages in safe working conditions.


3. We only supply natural organic products which have never been tested on animals.

Our products are safe and gentle on even sensitive skin. But we don’t and won’t test them on animals.

All our products are accredited by Choose Cruelty Free – a non-profit organisation that promotes a cruelty free lifestyle.


4. We believe in recycling and protecting the environment

We’re always looking for ways to reduce our carbon footprint and impact on the environment. We use energy-efficient, low-carbon methods and recycle where possible.

All our packaging is recyclable.


5. We will never use products that contain harsh corrosive and damaging chemicals

We don’t like ammonia. We don’t like the smell or what it does to hair – and we never use it.

We believe in using products made of natural ingredients that smell amazing and create healthier, higher-performing results.